Mobile App | Social Media & Mindfulness

Mobile App | Social Media & Mindfulness

paradigm

paradigm

paradigm

The Brief

See Results

Design a social media platform that aims to take on the global mental health crisis.

The Brief

See Results

Design a social media platform that aims to take on the global mental health crisis.

The Context

The Context

In 2019, 970 million people globally were living with a mental health disorder. In 2022, 23.1% of American adults experienced a mental health condition. These challenges are estimated to cost $16 trillion globally by 2030. Is social media playing a starring role in deepening the crisis?

The Challenge

The Challenge

To what extent does social media impact mental health, how do young generations cope with anxiety in the digital age, and what design solutions could leverage the playbook of the world's most powerful platforms to help young people reduce stress and mend their relationship with social media?

The Context

Oscar® nominated Rosamund Pike stars as Marie Curie in Studiocanal's new film Radioactive. The international marketing team is responsable for generating awareness, word-of-mouth, and ticket sales for its worldwide theatrical release.

Enter: COVID-19. One month before release, the pandemic shuts cinemas around the world. How do we keep Radioactive's target audience engaged between the campaign and the film's delayed release?

The Challenge

Empathize

Through market research (focus groups) and user personas, the discovery phase allowed me to align with the business goals, evaluate test screening results, and analyze audience preferences in order to better understand what we could propose in a digital destination to get users engaged and interested.

Define

Defining the business needs made the objectives clear. Defining the target audience and context made the problem clear: Audiences need a way to stay up-to-date about a delayed release caused by a pandemic and learn more about Marie Curie's true story and the impacts of her discoveries.

Ideate

From a competitive analysis of comparable films to sketching, the ideation phase aimed to explore different avenues to achieving campaign objectives and optimal user experience. Under my supervision, an agency partner was then onboarded to bring the project to fruition.

Prototype

Lo-fi and hi-fi prototypes were produced with our partner agency at the earliest stage possible in order to socialize the concept and offer the solution to third-party distributors in other regions of the world for marketing campaign localization opportunities.

Empathize

Empathize

Through market research (focus groups) and user personas, the discovery phase allowed me to align with the business goals, evaluate test screening results, and analyze audience preferences in order to better understand what we could propose in a digital destination to get users engaged and interested.

Through market research (focus groups) and user personas, the discovery phase allowed me to align with the business goals, evaluate test screening results, and analyze audience preferences and feedback in order to better understand what we could propose in a digital destination to get users interested and engaged.

Define

Define

Defining the business needs made the objectives clear. Defining the target audience and context made the problem clear: Audiences need a way to stay up-to-date about a delayed release caused by a pandemic and learn more about Marie Curie's true story and the impacts of her discoveries.

Defining the business needs made the objectives clear. Defining the target audience and context made the problem clear: Audiences need a way to stay up-to-date about a delayed release caused by a pandemic and learn more about Marie Curie's true story and the impacts of her discoveries.

Ideate

Ideate

From a competitive analysis of comparable films to sketching, the ideation phase aimed to explore different avenues to achieving campaign objectives and optimal user experience. Under my supervision, an agency partner was then onboarded to bring the project to fruition.

From a competitive analysis of comparable films to sketching, the ideation phase aimed to explore different avenues to achieving campaign objectives and optimal user experience. Under my supervision, an agency partner was then onboarded to bring the project to fruition.

Prototype

Prototype

Lo-fi and hi-fi prototypes were produced with our partner agency at the earliest stage possible in order to socialize the concept and offer the solution to third-party distributors in other regions of the world for marketing campaign localization opportunities.

Lo-fi and hi-fi prototypes were produced with our partner agency at the earliest stage possible in order to socialize the concept and offer the solution to third-party distributors in other regions of the world for marketing campaign localization opportunities.

Testing & Results

Testing & Results

Testing & Results

Due to the sensitive nature of the material and inability to share campaign materials publicly too far in advance of release, limited in-person and remote usability testing was conducted with the hi-fidelity prototype in InVision prior to handing off to the dev team.

Due to the sensitive nature of the material and inability to share campaign materials publicly too far in advance of release, limited in-person and remote usability testing was conducted with the hi-fidelity prototype in InVision prior to handing off to the dev team.

Due to the sensitive nature of the material and inability to share campaign materials publicly too far in advance of release, limited in-person and remote usability testing was conducted with the hi-fidelity prototype in InVision prior to handing off to the dev team.

As the history books will show, the COVID-19 pandemic lasted longer than anyone expected, and Radioactive was forced to skip a theatrical release in most territories. We therefore could not accurately benchmark the website's results against our expectations. Despite this, the website was localized and launched successfully for the UK, French, Australia, and New Zealand markets, and the website served as an engaging source of educational multimedia content that shared the importance of Marie Curie's legacy — one that continues to impact us to this day.

As the history books will show, the COVID-19 pandemic lasted longer than anyone expected, and Radioactive was forced to skip a theatrical release in most territories. We therefore could not accurately benchmark the website's results against our expectations. Despite this, the website was localized and launched successfully for the UK, French, Australia, and New Zealand markets, and the website served as an engaging source of educational multimedia content that shared the importance of Marie Curie's legacy — one that continues to impact us to this day.

As the history books will show, the COVID-19 pandemic lasted longer than anyone expected, and Radioactive was forced to skip a theatrical release in most territories. We therefore could not accurately benchmark the website's results against our expectations. Despite this, the website was localized and launched successfully for the UK, French, Australia, and New Zealand markets, and the website served as an engaging source of educational multimedia content that shared the importance of Marie Curie's legacy — one that continues to impact us to this day.

Let’s chat 📩

Let’s chat 📩

I’d love to hear from you. Whether it’s to pitch a new project, discuss a job opportunity, or chat about the latest season of The White Lotus, I’m all ears 👋.

I’d love to hear from you. Whether it’s to pitch a new project, discuss a job opportunity, or chat about the latest season of The White Lotus, I’m all ears 👋.

© Christian Neri